22 minutes with Marie Courroy, founder of Modetrotter
Modetrotter is a creative clothing brand, a brand of free-spirited, sparkling fashion whose inspirations revolve around travel. Discover the inspiring portrait of its strong-willed founder, Marie Courroy, who takes us behind the scenes of her brand and her life.
the three must-haves in every wardrobe?
Jeans, a trench coat, a pair of loafers.
what's your definition of style?
I don't have a pre-established definition, but what's certain is that you have to be daring and take responsibility!
Music to cheer you up and help you get through the day?
"Sharing the night together" Dr Hook.
City or country?
Campaign without any hesitation. I left Paris for the countryside in January 2020.
Are you a confirmed sportswoman or a weekend warrior?
Not even a Sunday sportswoman. That's saying a lot!
Planning or carpe diem?
Arffff... a bit of both, depending on the subject. I plan vacations, for example, because that's what keeps me going during the year.
Your favorite restaurant?
I adore Chez Georges rue du mail and La Poule au pot.
Your idyllic place to travel?
Arfff everywhere, except the East, which isn't really my thing: Russia, Serbia, that kind of place, not my thing.
A favorite piece of jewelry you wear every day?
My grandmother's ring.
Which jewel(s) from the collection Poinçon 22 do you love the most?
My Vierge Madone medal with my daughter's name engraved.
If you were a piece of clothing, you'd be...?
A nice jacket, I love it. OR the perfect white tank top (rare to find).
How did you come up with the idea of founding your own brand?
After doing collabs when Modetrotter was a multi-brand company, I said to myself "why not me?
MODEtrotter
Why the name Modetrotter?
That was the name of Multimarques, and I wanted to keep it. At the time, I wanted to show that people dressed differently depending on whether they lived in London, Paris or Tokyo.
Where does your sparkling, colorful inspiration come from?
Thank you! for everything: the street, travel, people in the subway... very concrete stuff.
In three words, how would you define a Modetrotter woman?
Free, joyful, daring.
What is your signature style in the different pieces of your collections?
I don't think we're very "culcul".
What do you like best about your team?
I love everything about it, but especially "my" girls. The atmosphere, their good humour and their commitment.
What role does sustainable development play at Modetrotter?
It's a vast subject, complicated because it's imperfect, so you have to choose your battles: what you do. We work on these complex issues with the help of an agency specializing in sustainable development.
What's your wildest dream for the brand?
Selling it to do something else: my dream is to have several lives in one.
What are you most proud of at Modetrotter?
The make-up of my teams and the idea, I think, that they like to come to work in the morning.
What's your favorite quote or motto that you live by in everything you do?
Nothing ventured, nothing gained.